Digiday Research: Publishers’ biggest subscription challenges

Building subscription businesses isn't easy, and publishers say the biggest challenges are the basic ones: Figuring out a product that people will pay for, and then figuring out how to drive conversions.

Video Briefing: Why the NFL is making games available for free on mobile

People are spending more time on their phones. Now, the NFL wants to make it easier for them to watch live games on those devices, too.

‘Management thought media buying was just about saving money’: Confessions of a marketer

Agencies can be as much a help as they can be a hindrance to growing an in-house team, according to a marketer.

VR, AR and AI: Inside The Walt Disney Studios’ new 20-person R&D lab

StudioLab is as a showcase for new technologies like VR and AR and an area for filmmakers to familiarize themselves with entertainment’s future.

Digiday Research: Publishers turn to retailers to sell their products

Forty-one percent of publishers surveyed by Digiday are selling products by a third party.

Fueled by the crypto boom, blockchain news outlet CoinDesk is venturing into TV

CoinDesk writes and hosts conferences about blockchain and crypto. Now it wants to make TV shows and podcasts covering this world.

The Rundown: BuzzFeed’s membership model takes the middle road

The timing makes sense for BuzzFeed to test a membership model, but it faces some hurdles.

Retail briefing: Retailers eye paid membership models

Fighting back against Amazon also means taking a page from its book. With half of all U.S. households now subscribing to Prime, memberships are becoming more interesting to retailers looking to keep loyal customers loyal -- and get some of that sweet recurring revenue.