Digiday Research: Voice marketing is still nascent among retail marketers

Seventy-nine percent of retailers say they haven't begun marketing or selling via voice devices.

360i enables ads.txt-only buying across all clients after seeing minimal impact on reach, pricing

A test by the agency showed advertisers could buy ads.txt-enabled inventory without sacrificing scale or increased cost.

Digiday Research: Content marketing’s appeal rooted in engagement and cost efficiencies

Fifty-nine percent of content marketers say they conduct content marketing because it provides high engagement.

How Glamour UK is using product sampling to drive branded content revenue

Glamour UK is building loyalty through its Glamour Beauty Club, which sends beauty samples to people from brands that pay for the promotion.

Digiday Research: European publishers use distributed video for audience generation over revenue

Forty-six percent of European publishers say the benefit of distributing videos to social platforms is building larger audiences.

Jukin Media doubles OTT watch time to 64 minutes after defaulting to a TV-like experience

By immediately giving viewers something to watch, FailArmy has seen the time people spend watching videos rise from 24 minutes to 64 minutes.

The Rundown: What’s next for content studios?

Publishers of all stripes have flocked to content studios in recent years, at least partly in attempt to differentiate from — and diminish their reliance on — major platforms such as Facebook, Google and other intermediaries. But as these experiments begin to mature, some across the industry and within publishers’ content studios themselves are questioning […]

To compete with Amazon Flex, Walmart tests grocery delivery service

Walmart is testing a service that will allow crowdsourced drivers to deliver groceries to customers.