With TV viewing spreading across platforms, NBCU’s Kavita Vazirani is trying to get to the true value of an ad view

The insights and measurement head is one of the media company's secret weapons in its effort to fix media measurement.

Flatter and fairer: Marketers and publishers hack away at ad tech fees

Increased transparency has given advertisers and publishers a clearer view into how the programmatic supply chain works.

Inside digital media’s greatest myths

Here we unpack digital media's most common myths.

Digiday Research: More than a third of publishers are using newsletters to get people to subscribe

Roughly 80 percent of publishers offer content in their subscriptions while many use a mix of several features.

Facebook and Google do not have to worry about regulation any time soon

Those wishing for a big tech breakup shouldn’t hold their breath.

As advertisers take more control of ad tech, SSPs are in the firing line

The tech tax is seen as eating into the advertiser's budget, and while this was acceptable when programmatic spend was relatively low, it's not now.

Digiday Research: 71 percent of retailers are investing in physical store upgrades

Seventy-one percent of retailers are investing in modernizing their stores as they look to create more experiential shopping.

Now you see me: An oral history of viewability

Originated in an effort to persuade TV advertisers to bring their budgets online, viewability has quickly become an industry standard. But that took years.