Digiday Research: Publishers expect advertising to drive revenue growth in 2019

Nearly 7 in 10 publishers say their biggest increase in revenues will come from advertising over other channels such as subscriptions and e-commerce.

Sports publisher theScore increased its episodic programming on YouTube and saw subscriptions soar

TheScore started focusing on consistent, weekly programming on YouTube and seen subscribers soar to 480,000 from 30,000 in a year and a half.

How advertisers are creating supply-side strategies

Now advertisers understand how DSPs make money, they're focusing on the ad tech that lets publishers manage, sell and optimize their programmatic inventory.

Digiday Research: Media buyers slow to adopt ads.txt buying

Only 23 percent of media buyers say they exclusively buy ads.txt-approved inventory despite the high number of publishers who have incorporated the text file.

The Rundown: ‘Tis the season for media company sales reorgs

Conde Nast, and before it, Hearst and NBCUniversal, have all recently reorganized to compete for digital ad dollars.

Video Briefing: AT&T is cleaning house at WarnerMedia

In the past week, both DramaFever and Super Deluxe have gotten the axe -- casualties of a new regime as AT&T's WarnerMedia looks to battle the tech giants.

‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales structure

Conde Nast's latest sales reorg points to the fact that legacy media is still wrestling with what the best approach to go to market is as spending moves digital.

Digiday Research: Platforms are derailing attribution measurement more than GDPR

Marketers were concerned GDPR would harm attribution measurement capabilities, but now they've realized platforms like Google are making the most impact.