‘Own the loop’: Why CPG giants like P&G and Johnson & Johnson are buying more Facebook direct-response ads

Brands like Gillette, Pampers, Aveeno and Neutrogena are buying up more conversion ads directing users to their own websites.

In effort to stamp out ad fraud, Toyota to use blockchain on more programmatic ad buys

Toyota plans to use blockchain technology to buy through only certain partners.

Facebook edges into offline retail with Macy’s pop-up market

Facebook’s latest bid: Helping small brands step out of the news feed and into physical retail.

Publishers are still pinning growth hopes on advertising

Despite all the talk of commerce, subscriptions and other new revenue sources behind closed doors, publishing executives are still all about the ads.

Digiday Research: Media buyers say Amazon is the hardest platform to advertise on

Thirty-one percent of media buyers surveyed by Digiday said Amazon is the hardest platform to advertise on, more than any other platform.

‘They put roadblocks up’: Why some third-party sellers are souring on Walmart’s marketplace

Walmart's marketplace wants to be as Amazon-like as possible, but some sellers say the client experience still has room to evolve.

‘Doesn’t really sit anywhere’: Connected TV is up for grabs between TV and digital ad buyers

Agencies are looking to avoid a world in which their TV and programmatic buyers are competing against one another for the same inventory.

Digiday Research: HBO does OTT better than rival networks

In a poll of 44 publishing, entertaining, and production executives, two-thirds say HBO Now is the TV network doing OTT the best.