Digiday Research: Media buyers don’t rank Amazon, Twitter or Snap as must buys

Media buyers surveyed by Digiday rate Twitter, Snapchat and Amazon as platforms for exploratory advertising.

How TV networks are managing their ad businesses’ migration to connected TV

TV networks have many new options for how they make their connected TV inventory available and many decisions to make about which options to adopt.

‘Traffic for years’: Why Tumblr is still valuable to some marketers

Tumblr may not have grown to be a viable Facebook competitor, but it still interests some marketers.

Digiday Research: Exclusivity demands risk sinking video licensing deals

Over half of television network, studio production and publisher executives say that buyer demands of exclusivity cause video licensing deals fail.

‘A defense strategy’: How Amazon’s slow growth in grocery sparked industrywide competition

Amazon may fall short in grocery, but it puts the company on the brink of a much larger overall transition.

‘Online is the most important store’: Adidas switches up e-commerce strategy

Adidas is hiring e-commerce experts who can drive more traffic back to its site and into its app.

Digiday Research: GDPR has reduced programmatic revenues for a third of European publishers

GDPR hasn't derailed programmatic advertising, but 32 percent of publishing executives said it has negatively impacted their programmatic revenues.

Video Briefing: Facebook Watch budgets have shifted as priorities change

Facebook recently reduced its budget for entertainment programming on Watch as the company focuses more on bigger projects, as well as news and live sports.