Marketing Briefing: ‘Flat is the new up’: Why 2023 hasn’t been the easiest year for agencies

Continued economic uncertainty has made the demand for efficiency more intense this year, according to agency execs, who say that they’re still managing conservative, squeezed budgets as many CEOs zero in on performance marketing.

Media Buying Briefing: How media agencies are preparing for Google’s third-party cookie to go away – actually this time

Could 2024 finally be the year we witness the transition into the deprecation of third-party cookies?

Digiday+ Research check-in: Publishers and brands go all-in on AI compared with Q2

Digiday+ Research checked in with publisher, agency and brand professionals to see how their use of AI is progressing as the year goes on. And we found that it's progressing significantly — particularly among publishers and brands.

Research Briefing: Publishers find Q4 isn’t lucrative, despite varied revenue sources

In this week’s Digiday+ Research Briefing, we examine how Q4 is underperforming for publishers despite their various revenue sources, how Instagram is beating out Google as the top holiday marketing channel, and how the retail media marketplace is becoming more fragmented as it grows, as seen in recent data from Digiday+ Research.

Media Briefing: In 2024, publishers and buyers say events and niche media will win ad dollars over scale

Publishers have to go smaller to win ad dollars in 2024 and the higher volume of RFPs are coming with very specific requests for exclusive talent and experiential activations. 

Future of TV Briefing: Inside the development of Disney’s data clean room

This week’s Future of TV Briefing looks at how Disney’s data clean room business has progressed since rolling out two years ago.

CMO Strategies: Beyond Amazon, the strengths of the top retail media networks — from Walmart to Kroger

Retailers like Walmart, Target and Kroger have been expanding their retail media platforms in recent years thanks to increasing interest from brands. In this report from Digiday’s CMO Strategies series, we unpack the strengths of several top retail media networks, some of which have been experiencing major growth in performance metrics.

Marketing Briefing: Why marketers have expanded Black Friday and Cyber Monday way beyond the confines of the holiday weekend

With more competition and consumers tightening their wallets given financial worries amid inflation, finding a way to stand out with not only deal messaging but something eye-catching and entertaining is crucial for marketers this year, according to agency execs.