Digiday Research: Media buyers will grow spending in private marketplaces over open exchanges

Despite challenges around scalability to PMPs, 62 percent of media buyers surveyed by Digiday plan to increase their spending in them in 2019.

Digital media’s rough 2018 creates uncertainty for 2019

For many in digital media, the wrenching change, while unfortunate, was a needed reckoning.

How a wave of consolidation could hit publishers in 2019

M&A activity in media is expected to be lively in 2019. But publishers hoping to get acquired in a scale play shouldn't hold their breath.

‘It’s not just about 30-second spots’: Insights from the Digiday Video Marketing Summit

Agency and brand marketing executives gathered in Nashville at the first Digiday Video Marketing Summit to discuss the evolution of video advertising, sponsorships and branded content.

The newest must-have for diversifying publishers: product labs

Publishers are trying to turn their creative studios, audience data and editorial intel into raw material they can use to launch new consumer brands.

‘The next shoe to drop’: Seeking transparency, buyers want to know the fees that SSPs charge publishers

Ad buyers want to know publishers’ SSP fees to get a clearer view of the ad tech tax and how they could lower it.

‘I want a view on SSPs’: Advertisers are getting in the weeds of programmatic auctions

The more advertisers start to understand those auction mechanics, the more questions they have.

‘In-house isn’t easy’: Insights from the Digiday Brand Summit Europe

At the Digiday Brand Summit in Monte Carlo, Monaco, marketers faced up to the realities of what it takes to be in control of their online media spending.