With increased attention on privacy, attribution is getting more complicated

The internet’s biggest companies are becoming less measurable to outside vendors.

‘In-house marketing is complicated’: Insights from the Digiday Brand Summit

Marketers met at the Digiday Brand Summit in Palm Springs, California, to discuss challenges and opportunities in the year ahead.

The Rundown: Publisher ranks brace for a rocky year ahead

It’s been a difficult year for publishers, and as we hurtle towards 2019, their ranks are bracing for the worst.

‘Contracts are just the first step:’ Advertisers grapple with DSP demands

Demand-side platforms are emerging as the ace in the hole for those advertisers serious about making money from programmatic.

Q&A: Turner’s Donna Speciale doesn’t see the end of TV as we know it

"OTT is a very closed ecosystem."

2019 Outlook: Pinterest shows it’s finally ready to grow its business

Pinterest, long considered a slow mover among the big tech platforms, has been making moves.

Striking the balance: Amazon needs to figure out where its priorities lie

As Amazon grows its ad inventory, it’s also going to have to figure out at what point there are too many ads.

Video Briefing: ‘Mobile-first’ Quibi is also targeting TV via OTT

Jeffrey Katzenberg has described Quibi as a mobile video streaming service, but the company is also thinking about distribution on streaming TV platforms such as Apple TV, Roku and Xbox.