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Digiday Research: Five key trends that will shape media and marketing in 2019
As we look back on the year and peer ahead into 2019, here are some of the trends you can expect to see shaping the year ahead.
December 24, 2018 -
The New York Times’ Meredith Levien: News is a relationship business
"Business journalism is at the beginning of a very important renaissance."
December 24, 2018 -
Nike’s Adam Sussman: ‘It’s important brands stand for something’
With the resurgence of brand purpose and retail becoming more direct to consumer, Nike led the way in both areas.
December 21, 2018 -
Amazon Pay has real-world ambitions, but will face an uphill climb winning over retail competitors
Amazon reportedly wants to roll out Amazon Pay to physical locations outside of its ecosystem, but big-box retailers aren't likely to play ball.
December 21, 2018 -
DTC brands are shifting strategy to look more like traditional retail businesses
The direct-to-consumer category, as a whole, is beginning to transform to be a lot like the traditional retail industry it set out to disrupt.
December 20, 2018 -
Why cannabis-based beauty and personal care products are suddenly everywhere
2019 will be a pivotal year for cannabis-based beauty and personal care products.
December 20, 2018 -
Video Briefing: Facebook Watch remains a mystery for many video producers
Originally news was banned from Facebook Watch. Now, Facebook might spread its news budget to even more shows.
December 19, 2018 -
Digiday Research: Publishers will fight for programmatic talent in 2019
Over half of publishers say they'll grow their investment in personnel related to programmatic advertising sales in 2019.
December 19, 2018