Digiday+ Member Exclusives
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Video Briefing: Netflix is huge, but don’t compare it to the box office
Netflix still gets to grade its own homework and still gets to play by a different set of rules than any of its traditional competitors.
January 3, 2019 -
Digiday Research: Publishers will boost spending on ad tech in 2019
Over half of publishers surveyed by Digiday said that they will increase their investments in programmatic advertising.
January 2, 2019 -
Digiday Research Data Pack: The state of programmatic media buying
Digiday Research surveyed 469 brand and agency media buyers in November to understand how their spending on programmatic advertising will change in 2019.
January 2, 2019 -
‘The linchpin to the future’: TV networks look to video ad servers to manage traditional-digital convergence
The video ad server is central to TV networks' efforts to manage their widely dispersed digital inventory and unify their traditional and digital sales.
January 2, 2019 -
Scroll CEO Tony Haile: ‘We’re moving to a world where simplicity matters’
Haile is fine with his newest venture, Scroll, flopping if it means digital media's problems have been solved.
December 31, 2018 -
Citi’s Carla Hassan: Marketing is now about an ‘end-to-end experience’
Citi's new chief brand officer Carla Hassan discusses the lessons learned and her vision for brand Citi for 2019.
December 28, 2018 -
Time’s Edward Felsenthal: We’re seeing a ‘drive to quality’
The head of the newly-acquired news weekly talks about why Time won't have to worry about advertisers' aversion to news.
December 27, 2018 -
Alan Rusbridger: There has to be a Plan B to ad-driven news business models
Alan Rusbridger, best known for editing the Guardian for 20 years, discusses journalism's survival.
December 26, 2018