Addressable TV is poised for a breakthrough in the UK

Growth in viewership of VOD is an opportunity to go after SME businesses that would have otherwise poured their ad budgets into online media.

Retail Briefing: At NRF, retail execs focus on human employees over robots

At the National Retail Federation’s Big Show, retail’s lip service for its employees is as front and center as its technology.

Digiday Research: Header bidding and first-price auctions boost publisher revenues

Seventy-eight percent of publishers have seen an increase in programmatic revenues thanks to first-price auctions.

‘Regulations don’t allow us to copy Amazon’: Cannabis brands chart new strategies for e-commerce growth

Unlike Amazon or eBay, marijuana e-commerce merchants face added challenges navigating distribution laws and payment methods.

PR agencies cope with change as more brands take PR in-house

PR agencies said their work changes dynamically depending on the client.

The Rundown: Amazon’s latest advertising play could cause a privacy headache

News that the company is now sending free samples to customers is seen as yet another growth feature in its fast-growing ad business.

Indirect to consumer: OTT is heading in the direction of wholesale — and the bundle

"There’s a fallacy of 'direct-to-consumer' when you are relying on Apple, Google, Amazon and Roku for distribution, and you don't own the relationship with the customer."

Digiday Research: Over half of publishers see the majority of ad revenue from programmatic

Twenty-three percent of 187 publishers surveyed by Digiday said that either private marketplaces or programmatic guaranteed deals were their greatest revenue driver.