Slowly but surely, the TV ad market is changing in profound ways

For decades, TV’s annual upfront marketplace has been organized around a bargain. In exchange for locking themselves into long-term commitments, advertisers receive lower rates than if they were to spend their money in TV’s so-called scatter market, where networks sell ad space left unsold by the upfront sales process. Now, driven by advertisers canceling portions […]

How Noble People is taking action and managing employees during a time of crisis

Companies are feeling the pressure to respond publicly to the George Floyd protests, but beyond that they have a duty to their employees to know how to better serve them, not just in a time of crisis, but all the time.

‘You have full permission to hit the reset button’: Why marketers are using this period to experiment

With coronavirus tearing a hole through the 2020 marketing plan, some marketers see room for risk.

Digiday Research: Over half of brands say they handle marketing ‘mostly’ with internal resources

Digiday’s quarterly benchmarking survey found that about 83% of marketers are managing their marketing either mostly in-house or completely in-house. That's up from the 55% of marketers six months ago who said the same.

‘Our job is to sell’: Marketers, moving past coronavirus response, return to selling products

Marketers need to get back to the job at hand: Keeping the squeaky wheels of capitalism turning.

The coming months will make or break the DTC boom

Over the past two months, digitally native startups have been some of the biggest beneficiaries of store closures. But, they're going to have to contend with more competition as stores reopen.

The premature funeral for events

Events were always a means to an end for media. The driving force of a successful events model was stitching together a community with a common interest.

Digiday Guide: Everything you need to know about subscription strategies

In this guide, we'll explore the key considerations publishers need to make when evaluating their consumer revenue strategies. We walk through how some major companies have thought through their strategies, thinking through content strategy, measuring success, distribution issues, and product strategies. The publications profiled in the document have different business models, different resources, and different structures. Their approaches are presented not as prescriptions but as ways to help think about reader revenue and where it might fit into your organization.