Programmatic for sellers: Unit 2  – Understanding the world of programmatic deals

Programmatic platforms enable buyers and sellers to transact with each other in an automated marketplace setting. This lesson reviews the different programmatic transaction types — open exchange, private marketplace, preferred deals, and programmatic guaranteed — and is intended for those familiar with programmatic advertising and looking to expand their understanding. Understanding the context around programmatic […]

Marketing Briefing: As clients manage a difficult year, ghosting normalization leaves some agencies without answers

Some agency execs say they’ve dealt with or heard about a higher level of ghosting this year, attributing the normalization of the practice to overwhelmed marketers who are so focused on short-term wins that any longer-term planning goes out the window.

Digiday+ Research: Brands turn up their TikTok investments for the holidays

Brands have been spending more on TikTok leading up to the holiday season this year, teeing up the platform to play an important role in their holiday marketing efforts.

Media Buying Briefing: Media.Monks on the trouble, and upside, with advertising in gaming

You'd think it's a no-brainer for advertisers to get into gaming however they can, given the audience there is hard to reach anywhere else. Two gaming experts at Media.Monks explain why it's a lot more complicated than just buying a "spot."

Digiday+ Research: Marketers’ 2023 holiday marketing and commerce strategies — unpacked

Against the backdrop of the holidays when the stakes are high for marketers, Digiday+ Research examines which commerce channels are dominating brands’ holiday sales plans in 2023, highlights the key marketing strategies within those channels and offers performance predictions for the 2023 season.

Research Briefing: TikTok’s and Instagram’s importance to marketers jumps during the holidays

In this week’s Digiday+ Research Briefing, we examine the marketing and sales channels brands and retailers are relying on this holiday season, how publishers and brands are rapidly accelerating their use of AI, and how gaming investment is on the minds of entertainment companies, as seen in recent data from Digiday+ Research.

Media Briefing: Publishers’ Q3 earnings show a return to owned and operated

Publishers' Q3 earnings reveal another tough quarter with some moderate improvements.

Future of TV Briefing: The TV ad business shrank in the third quarter of 2023

This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the TV advertising market.