Digiday+ Member Exclusives
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Video Briefing: BuzzFeed layoffs prompt new talk of mergers
Media mergers between BuzzFeed and other top digital publishers are exciting to think about. But don't bet on them happening anytime soon.
January 30, 2019 -
Digiday Research: Most agency staffers think their jobs are safe
A survey of 446 agency professionals by Digiday this January found that 70 percent of respondents think their jobs are safe.
January 30, 2019 -
SSPs like OpenX are eyeing direct ties to advertisers
OpenX is building a new team to work directly with advertisers and agencies.
January 29, 2019 -
Digiday Research: 62 percent of agency staffers say they are fairly compensated
Digiday Research surveyed 446 agency professionals and found that roughly six in 10 think they are paid fairly for the work that they perform.
January 28, 2019 -
Amazon is building an ads business within Treasure Truck
The Treasure Truck currently visits multiple cities around the U.S. and in the U.K.
January 28, 2019 -
‘It’s an incentives problem’: Mobile ad fraud is alive and well
There is a lot of misinformation on mobile ad fraud that’s causing hand-wringing among security experts.
January 28, 2019 -
‘Nascent space’: Connected TV is grappling with ad frequency issues
Advertisers are trying not to annoy connected TV viewers with too many of the same ads, but reining them in is complicated.
January 28, 2019 -
The Rundown: News publishers are figuring out how to do more with less
News publishers with layoffs will need to figure out how to work with smaller newsrooms, but others are years into the process of publishing more efficiently.
January 25, 2019