‘Allow the creators to create’: EOS hands influencers the wheel to drive effectiveness of its TikTok campaigns

In the latest Digiday+ Talk, Soyoung Kang talked about EOS's relationship with TikTok's creative influencers and how her team has used its paid TikTok campaigns to drive organic growth on its own channel.

The boycotters’ Faustian bargain: The dilemma of when to resume advertising on Facebook

Any marketer that’s made the decision to potentially forego revenue and vocally announce a Facebook ad suspension now faces a second dilemma: When will the conditions be right to return?

‘Are you going to put people over profit?’: As Facebook boycott continues, DTCs still running ads on the platform in a tricky spot

The Facebook boycott is part of a larger cultural shift towards a more “values-based consumerism.”

Digiday Research: Media industry workers are working longer hours, report productivity issues

Digiday’s newest research asked respondents about the future of work and how their productivity levels, stress and lives had changed since they’d been working from home.

The dream of the DTC exit is fading

Last week Lululemon announced plans to acquire Mirror, a connected fitness startup, for $500 million. It may give a false sense of hope to DTC startups about what type of exits are possible in this environment.

The Facebook ad boycott could help publishers swing the pendulum back to context

Publishers have a golden opportunity to shift thinking around the role context, broadly defined, should play in advertising.

How the future of TV and streaming has been reshaped so far by 2020

The first half of 2020 saw streaming viewership surge, the remaking of TV's upfront market, production shut down and Quibi's debut.

‘Performative posting’: As agencies share their equality values online, staffers say they have to do much more for Black employees than post

Agency employees and execs say agencies need to do more than make statements to be better for Black employees.