Seeking clarity: How Unilever tackles cross-platform measurement

Unilever has found a way to measure ad data across Google, Facebook and Twitter in a way that doesn’t involve taking that data from the walled gardens.

Amazon is tightening control on pricing for third-party sellers

Amazon is investing in third-party seller growth. Of course, there's a catch.

Pitch deck: How Amazon is pitching its attribution tool

Some advertisers worry the data from Amazon Attribution could benefit the site more than it does them.

Amazon’s ad business cracks $3 billion, but is growing slower

Amazon reported 4th quarter earnings Thursday after market close. Here are the key things you need to know.

‘Where the money is’: There’s a rush to acquire companies offering in-housing capabilities

Advertising experts and execs expect more acquisitions in the in-housing space.

The Rundown: Wave of layoffs has publishers concerned

A time of reckoning in digital media is upon us, and it’s time to take a closer look at the numbers.

Pitch deck: How TikTok is selling ads in Europe

TikTok is planning to offer advertisers four different ad formats, according to the company's pitch deck.

As reality catches up to DTC brands, Casper could become a cautionary tale

Casper needs to pay $240 million in investment funding back, but it's unclear whether or not it can.