‘It’s a land grab’: Amazon is now testing ads in Amazon Business

The advertising options for Amazon Business are identical to the e-commerce giant's consumer marketplace, but the cost per click is said to be cheaper.

Hybrid selling on Amazon is gaining traction

For now, brands on Amazon can have their cake and eat it, too.

Pitch deck: How Amazon’s Twitch is selling advertisers

Amazon's Twitch says its platform has "unprecedented engagement" and that it's uncluttered, at least compared to other media sites.

Video Briefing: Viacom’s studio businesses are growing revenue

Viacom wants to make more shows for Netflix and other third-party platforms and networks. So far, it's bringing in new revenue for the company.

Digiday Research: Surprise, most agency staffers say they are happy

Despite the misconception that everyone in advertising hates their life, 63 percent of 446 agency professionals surveyed said that they are happy.

Inside the world of retail arbitrage on Amazon

As more brands shift business to the marketplace to push direct sales, Amazon is giving special treatment to the most prominent sellers.

Hershey’s is pitching a ‘clean room’ for data sharing to retailers

The candy maker is pitching a "clean room" to retailers that will store their loyalty card data alongside its ad exposure data to eliminate the risk of data leakage

Digiday Research: 30 percent of agency staffers are looking for a new job

A Digiday survey found that 30 percent are currently looking for new jobs and another 48 would be open to potential opportunities.