Digiday Research: 70 percent of publishers say they personalize content

Seventy percent of 200 publishers polled by Digiday this month said they tailor content readers see based on their interest, behaviors or demographic information.

Pitch deck: TikTok says its 27m users open the app 8 times a day in the US

TikTok has 26.5 million monthly active users in the U.S and 60 percent are 16 to 24 years old.

How Saatva is differentiating in the crowded DTC mattress market

Ron Rudzin, the CEO and co-founder of the mattress brand Saatva, is tired of customers assuming that because his brand is sold online, it comes in a box.

TikTok makes inroads with UK publishers, advertisers

Publishers have eyed TikTok for some time, either as a pool to nurture creator talent or a place to create shows.

Digiday Research: Publishers look to technology to help keep down editorial costs

Thirty-six percent of 121 publishers surveyed by Digiday this February said they hoped to use AI and content-curation vendors to help reduce editorial costs.

Why Heineken is doing more ad buying in private marketplaces

Ad tech fees are on a long list of factors that drive supply-path performance in programmatic.

Crowdfunding is making a DTC comeback

Crowdfunding campaigns are becoming a viable financial tool for DTC brands that have grown weary of VC ties.

Publishers fear ad viewability drive has compromised user experience

Publishers are concerned that pressure to hit viewability targets has harmed the user experience.