‘Change is coming. It’s about to get rougher before it gets smoother’: Why AT&T is combining HBO and Turner

HBO and Turner were cash cows for Time Warner. New parent AT&T wants them to be bigger.

Digiday Research: Chasing revenue, news publishers are producing more evergreen content

Sixty-eight percent of 97 publishers that produce news or time-sensitive stories said they plan to create more evergreen content according to a survey by Digiday this February.

The Rundown: Brand safety outrage is wearing thin

Brand safety has been on every marketers' lips for the past couple of years, but the industry narrative seems to be evolving from outrage to a more sensible view.

In-house may have a silver lining for agencies: Insights from the Digiday Media Buying Summit

Agency executives gathered in Nashville in February to discuss the challenges and opportunities facing the agency business, including in-housing, brand safety, agency culture and more.

Amazon ups its fights against fakes with Project Zero

Amazon’s in the news this week for coming under fire for, and cracking down on, fakes.

Inside ITV’s bid for addressable TV ad budgets

Broadcaster’s commercial boss believes it’s poised to capitalize on advertisers’ nervousness about spending money on “toxic” Facebook.

Video Briefing: Snap wants more scripted original shows for Snapchat Discover

Snap is interested in acquiring more teen dramas and hard comedies for its Snap Originals programming slate.

Adore Me acquires maternity brand as it seeks to build brand portfolio

Adore Me, the online subscription lingerie brand, has acquired maternity brand Belabumbum as part of its growth strategy to add more product categories each year.