Digiday Research: Watch out, Google, advertisers are redirecting search budgets to Amazon

Forty-four percent of 59 media buyers that advertise on Amazon said part of their advertising spend on Amazon comes from existing search budgets.

Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand

The Gawker alumna has focused on diversifying the midsize news publisher's revenue streams and growing the size of its loyal audience.

Agencies see opportunity in Instagram checkout

Instagram’s new in-app checkout has caused an industry-wide ripple effect. One group assessing their options and angling for opportunity: The agencies.

Now valued at $1.2 billion, Glossier still faces hurdles

There’s not much channel purity among direct-to-consumer brands anymore, unless you look at Glossier.

Pitch deck: How Pinterest is selling ads ahead of its IPO

Pinterest has approached ad buyers with a new focus on understanding purchase intent, improved tools and new formats like video.

The Rundown: Instagram’s buy option highlights its hold over DTC brands

Instagram is now the most powerful platform middleman for brands with its addition of in-app purchasing.

Consumer lifestyle publishers are trying their hands at B2B publishing

Vogue, Food & Wine and Architectural Digest are hoping content and services designed to spur professional development can drive consumer revenue.

Marketers, publishers are using an online marketplace to sidestep the RFP process

BrandVerge aims to help marketers and publishers eliminate the RFP process that can suck up a lot of time without securing any deals.