Discovery has started using its first-party data to target ads across TV, digital

Discovery has created around 100 audience segments using its first-party data to target ads across its linear networks and OTT apps.

Walmart is bulking up its advertising business

Walmart's next move in remaking it image in the Amazon age: muscle up its advertising business.

The Rundown: Brand licensing shows promise for few publishers

BuzzFeed is one of few digital publishers to gain significant traction in brand licensing.

Advertisers prioritize setting up publisher networks

The days of agencies only wanting to trade with certain publishers are pretty much over, according to advertisers.

Digiday Research: Marketers struggle with influencer marketing measurement

Twenty-seven percent of 83 marketers, polled by Digiday this April, said that measuring campaign effectiveness was the greatest challenge to influencer marketing.

Naked Retail Group is offering DTC brands physical store services

Naked Retail Group is taking a power-in-numbers approach to its store strategy.

Video Briefing: Free video streaming services are bulking up with licensed programming

More (older) movies and TV shows are coming to Pluto TV, Xumo and other free video streaming services.

Avon calling: The storied marketer looks to reinvent itself through a digital lens

Avon's latest focus is on the Avon Academy follows the brand’s more recent digital-centric efforts.