Media Briefing: Some agency execs are mystified by heightened invalid traffic counts from Google compared to DSP reports

Agency execs are worried that the invalid traffic rates from Google aren't lining up with what DSPs report.

Future of TV Briefing: Why the CTV ad industry still needs to wean itself off the IP address

This week’s Future of TV Briefing looks — once again — at why the CTV ad industry needs to reduce its reliance on the IP address as a tracking mechanism.

Marketing Briefing: How brands and agencies are speeding up their pursuit of influencer trends

Some trends only last a week.

Digiday+ Research: Is Google’s value to brands past its prime with holiday shopping underway?

While brands and retailers still see Google as an important part of their marketing strategy during the holidays and throughout the rest of the year, it's possible that Google's value to marketers has already peaked.

Digiday+ Research: Brands spend more on Amazon as its importance to their holiday marketing spikes

Retail advertising is poised to have its moment, and brands and retailers are upping their marketing spend on Amazon and making the channel a more important part of their holiday plans this year.

Media Buying Briefing: Omnicom Media Group’s CEO on the economy, fraud, the quadropoly and ‘agency as a platform’

Florian "Flo" Adamski weighed in on what 2024 looks like for his company and their clients, while explaining why the industry is still seriously addressing ad fraud.

Research Briefing: Programmatic hits road bumps heading into 2024

In this week’s Digiday+ Research Briefing, we examine the challenges facing programmatic advertising, how publishers, brands and retailers are giving up on X, and how publishers and brands are rapidly increasing their use of AI, as seen in recent data from Digiday+ Research.

Media Briefing: Publishers’ AI task forces evolve into a more distributed model of experimentation

In this week’s Media Briefing, publishing executives share how the task forces they created earlier this year to oversee generative AI guidelines and initiatives have expanded to include more people across their organizations.