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Media Briefing: How publishers are preparing for the return of in-person eventsIn this week's Media Briefing, senior reporter Kayleigh Barber talks with publishers about the status of their plans to return to in-person events and how the virtual versions will remain in the mix.
July 15, 2021 -
Future of TV Briefing: How Amazon, Roku and YouTube stepped up in this year’s upfront marketThe Future of TV Briefing this week looks at how the competitive playing field between Amazon, Roku and YouTube versus traditional TV network owners for advertisers' dollars changed in this year's upfront market.
July 14, 2021 -
Marketing Briefing: ‘A real competition for talent’: 4A’s CEO Marla Kaplowitz on agencies getting back to offices and moreTo get a sense of how agencies are managing this as well as vaccination policies and talent challenges, Digiday caught up with 4A's CEO Marla Kaplowitz.
July 13, 2021 -
Media Buying Briefing: Why some media agencies are bowing out of pitches for this year’s MediapaloozaAs Mediapalooza part 3 unfolds, some media agencies choose not to participate in pitches. Why?
July 12, 2021 -
Media Briefing: Google’s extension puts publishers at ease to continue cookieless plans, but some fear advertiser urgency is goneIn this week's Media Briefing, platforms, data and privacy reporter Kate Kaye talks with publishers about what Google extending the third-party cookie's expiration date means for their advertising businesses.
July 8, 2021 -
Digiday Research: Facebook is the only social platform valuable to a majority of the brands and publishers using itDigiday Research shows that publishers find Facebook is the only invaluable platform over others, including TikTok.
July 7, 2021 -
Future of TV Briefing: 5 TV, streaming and digital video trends to watch in the second half of 2021The Future of TV Briefing this week looks ahead to the remaining six months of the year to see what may be in store for the TV, streaming and digital video industry.
July 7, 2021 -
Media Buying Briefing: Known builds clients an ‘Iron Man suit’ made of data science and creativity to supercharge campaignsKnown, an agency that puts creative directors alongside PhD data scientists, specializes in crafting thousands of permutations for clients on the fly.
July 6, 2021