‘A sea change’: Local TV ad market races to automation ahead of next year’s election

Local TV advertising is being automated, but automating the ad buy is only the first step in the process.

The Rundown: Media consolidation wave is an effort to outlast, not outrun the industry

In this week’s Rundown: Digital media's consolidation period is on, and the key seems to be less about winning, but more about simply surviving. Meanwhile, agencies are also worrying about survival, especially when it comes to landing prized, hip direct-to-consumer clients. Their strategy: Convince those brands they're just like them.

Digital media companies consolidating should boost their forays into Hollywood

The recent media mergers could help the combined companies to secure more production deals with streaming services.

WTF is active consent?

“Ad tech isn’t gifted some divine right to handle data differently to a bank or any other entity that consumers interact with. But the natural buoyancy that comes from venture capitalists and Silicon Valley, drives this belief that we will make it work. But we’re going to see lot of companies fall foul of this.”

How Insider Inc is preparing for life after third-party cookies

The publisher has created hundreds of millions of reader IDs, against which it maps first-party data that isn’t personally identifiable, but still provides in-depth insights into reader behaviors, interests and intents to create effective targeting segments for marketers.

Digiday Research: 69% of marketers aren’t looking to use consultancies for ad agency work

Most marketers don’t have plans to use consultancies and their agency services over the next six months. In a survey of 47 brand marketers by Digiday Research this fall, the majority of respondents said they have no plans to use consulting firms’ agency services for brand strategy, creative production, media planning or strategy or media buying. 

The Rundown: What publishers think of the demise of the third-party cookie

Publishers aren't exactly known for keeping ahead with privacy or regulation changes. But the demise of the third-party cookie seems to have spurred them into action. At the same time, change is not as welcomed at the industry's biggest marketer conference, where small brands are conspicuous by their absence.

The next wave: Chinese companies are leading the way in defining consumer apps

The U.S. tech industry has long been fascinated by China due to the sheer scale within and the innovation from the market.