Media Buying Briefing: Two years later, media buyers still aren’t fully sold on The Trade Desk’s Kokai platform

Two years after its launch, The Trade Desk’s Kokai tool has acquired a mixed reputation among the agency media buyers it was designed for.

Media Briefing: As social platforms favor creators, publishers are left out of the referral loop

News outlets losing influence to creators are grappling with meeting audiences on platforms that don't send traffic to their sites.

Pitch deck: Pinterest’s Performance+ AI tool makes its case

Here’s how Pinterest is talking to advertisers about Performance+.

Future of TV Briefing: YouTube gives a peek at how its recommendation algorithms work

This week’s Future of TV Briefing recaps a VidCon session during which YouTube executives and creators unpacked the video platform’s recommendation engine.

Ad Tech Briefing: Cannes Lions’ biggest ad tech announcements show how TV is now programmatic

Much of the large announcements at last week's Cannes Lions Festival of Creativity involved TV streaming and ad tech.

Media Buying Briefing: What Dentsu’s synthetic audiences deal reveals about the future of media planning

Synthetic audiences, or digital twins, offer cost benefits to agencies. There are deeper implications, though.

Media Briefing: DoubleVerify casts itself as news ally in Cannes — as scrutiny mounts

At Cannes Lions Festival of Creativity this week, the tech vendor has been working to convince advertisers — and skeptics — that it can help fix the brand safety system, which many say it helped break.

Future of TV Briefing: Upfront ad buyers debate the value of out-of-home viewership

This week’s Future of TV Briefing looks at the question of how TV and streaming audiences watching in a bar or other public place should be counted — and, more importantly, charged for — compared to people watching at home.