Research Briefing: Marketers make the shift as Google actually kills the cookie

In this week’s Digiday+ Research Briefing, we examine how brands are turning to other data sources as Google begins to disable third-party cookies, and we delve into publishers’ revenue expectations and industry predictions for 2024, as seen in recent data from Digiday+ Research.

Media Briefing: Here are the Privacy Sandbox proposals publishers are prioritizing in early tests

Publishers are picking and choosing where they want to play in Google's Privacy Sandbox.

Future of TV Briefing: Media and entertainment matchmakers, 2024 edition

This week’s Future of TV Briefing looks at the potential tie-ups that media and entertainment could see as the M&A market appears set to heat up.

Marketing Briefing: What are marketers prioritizing as Google starts to crumble the third-party cookie?

Trends of the last few years including a push for more full funnel marketing efforts, a recognition of the importance of owned channels vs. paid as well as a need to amp up loyalty programs to continue to collect first-party data will continue in the coming months.

Digiday+ Research: Publishers show optimism for their own companies in 2024 — but not the media industry

Surprisingly, publishers don't feel like their companies fared that badly in 2023. And they think their companies' prospects for 2024 are bright. Also surprisingly, though, they feel a lot differently about the media industry as a whole.

Media Buying Briefing: Agency news and takeaways from CES 2024

While artificial intelligence was a major theme across the Consumer Electronics Show this year, agencies and marketers are trying to move past the hype -- and seeking real investment and applications across the media spectrum.

Research Briefing: News publishers reach Gen Z on social platforms

In this week’s Digiday+ Research Briefing, we examine how Gen Z consumes the news, how publishers are less likely to depend on subscriptions revenue this year, and how AI and influencer marketing are hot topics at CES 2024, as seen in recent data from Digiday+ Research.

Media Briefing: Sustainability standards are coming for digital advertising

GARM and Ad Net Zero are putting together a framework for how carbon emissions should be measured within the ad ecosystem.