Digiday Research: The coronavirus pandemic left marks on publishers’ 2021 revenue plans

While publishers remain focused on direct-sold ads and subscriptions, they seem less focused on diversifying revenue in 2021.

Future of TV Briefing: Media companies grapple with getting advertisers to buy their platform video inventory

Media companies’ views on platforms have grown. But they are finding advertisers prefer to buy that inventory from the platforms.

Marketing Briefing: As Apple and Google privacy updates near, marketers, media buyers see ‘adverse impact on advertisers’

Marketers and media buyers will need to rethink their relationship with data as a result to avoid becoming too dependent on walled gardens.

Media Buying Briefing: To own or not to own, that’s the question with agencies and data — Part I: Publicis/Epsilon

The agency holding companies have chosen divergent paths over how to leverage and incorporate data, which in the last five or so years has muscled its way to the forefront of most media decisions.

Future of TV Briefing: Free, ad-supported streaming TV bubble nears an inflection point

The free, ad-supported streaming TV market has quickly expanded to the point of becoming overgrown.

Future of TV Briefing: The ad-supported streaming war officially kicks off in 2021

Hulu will likely remain the dominant ad-supported service, but TV networks’ standalone streamers will give free services a run for advertisers’ money.

Despite hungry VCs, DTC brands are rethinking their fundraising approach

This is the latest installment of the DTC Briefing, a weekly Modern Retail column about the biggest challenges and trends facing the volatile direct-to-consumer startup world. Join Modern Retail+ to get access to the DTC briefing–as well as all articles, research and more. Before 2020, some founders and investors were starting to warn that most consumer […]

Here are the five major forces and trends that will shape the future of TV in 2021

How exactly 2021 will shape the future of TV is anyone’s guess. But here are the major factors that will affect its formation.