The Wall Street Journal has joined Snapchat. But can this legacy media publisher compete with more millennial-savvy competitors like Vice or Cosmo? We asked a few Snapchat enthusiasts whether they’d check out the new channel.
“To me, I’m a teenager [and] it’s boring, but the older crowd might be into it,” said one millennial.
Another said that he prefers to watch what his friends are doing on Snapchat instead of reading about the latest tragedies in the world. “It’s just like negative stuff and, you know, I don’t want that to mess up my day or mess up my next snap. I’m not trying to be sad when I’m trying to snap something funny.”
Watch our video to find out what others had to say about Snapchat Discover’s latest addition.
More in Media
NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory
Day two of IAB’s NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities.
The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers
The New York Times’ sports site The Athletic is about to hit 3 million total newsletter subscribers. It plans to raise ad prices as as a result of this nearly 20% year over year increase.
NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories
Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers.
Ad position: web_bfu