Snapchat’s new Memories section lets people save and share snaps
Snapchat is an app built on sending fleeting photos, but now its latest tool is letting people hang on to them longer.
The messaging app is rolling out “Memories,” a tool that lets users save snaps and their stories on Snapchat’s server instead of their camera roll. The saved snaps can be edited with stickers and filters and be shared again through their Story or in private messages.
“It’s fun to celebrate an anniversary or birthday by finding a few old Snaps and stringing them together into a new Story,” Snapchat explained in a blog post, perhaps implying that it’s one-upping the #TBT game over Instagram.
Snapchat is also adding a “My Eyes Only,” a password protected folder on the app to keep prying eyes away from embarrassing or, presumably, erotic snaps.
People love saving their snaps and sharing them on Twitter and Facebook, so the move is meant to make doing that easier while keeping them within the app even longer. Memories and the other tools will become available to all users within the month.
More in Media
YouTube is under fire again, this time over child protection
Adalytics Research asks, ‘Are YouTube advertisers inadvertently harvesting data from millions of children?’
Media Briefing: Publishers pump up per-subscriber revenue amid ad revenue declines
Publishers’ Q2 earnings reveal digital advertising is still in a tight spot, but digital subscriptions are picking up steam.
Lessons for AI from the ad-tech era: ‘We’re living in a memory-less world’
Experts reflect how the failures of social media and online advertising can help the industry improve the next era of innovation.
Ad position: web_bfu