YouTube is eliminating that confusing ‘301+’ view count

YouTube’s “301+” view count is down for the count — for good.

For years, newly uploaded videos to the Google-owned company that were quickly racking up views stalled out at 301+ until YouTube could verify the actual number of views that weren’t from spam bots. It wasn’t until hours later that a number was posted.

Well, that’s all over now.

In a tweet from YouTube Creators, the site said it has figured out a way to verify views from people (not bots) so view counts will continue to refresh automatically. YouTube explained it a helpful infographic, seen below:

It doesn’t mean much for the average view, but the move is good for advertisers who need an accurate count to see how their content is performing. Creators will also no longer have to wait for hours to see how viral their video is. But judging by these tweets from YouTubers, even they were surprised with the news:

https://staging.digiday.com/?p=129899

More in Media

YouTube is under fire again, this time over child protection

Adalytics Research asks, ‘Are YouTube advertisers inadvertently harvesting data from millions of children?’

Illustration of a puzzle that spells out the word 'media.'

Media Briefing: Publishers pump up per-subscriber revenue amid ad revenue declines

Publishers’ Q2 earnings reveal digital advertising is still in a tight spot, but digital subscriptions are picking up steam.

Lessons for AI from the ad-tech era: ‘We’re living in a memory-less world’

Experts reflect how the failures of social media and online advertising can help the industry improve the next era of innovation.