Publishers often want it both ways when it comes to subscriptions. They want the extra revenue source from paywalls, but they want the traffic that comes from social media and search referrals.
That should end soon, according to WSJ rep Ashley Huston, who called the app a “blatant exploitation” of the Journal’s sampling program, which lets users get five articles per month free via Google. The app isn’t widely used, with Google showing less than 4,000 users.
The Journal might go farther, however. Huston said it is mulling cutting back on the number of free stories through Google News from its current five per day.
The WSJ isn’t alone. There are several ways around The New York Times digital subscription plan. One of the easiest ways is a browser application called “NYClean” that eradicates the subscribers-only message that pops up over articles. The Times tolerates the application for now.
More in Media
YouTube is under fire again, this time over child protection
Adalytics Research asks, ‘Are YouTube advertisers inadvertently harvesting data from millions of children?’
Media Briefing: Publishers pump up per-subscriber revenue amid ad revenue declines
Publishers’ Q2 earnings reveal digital advertising is still in a tight spot, but digital subscriptions are picking up steam.
Lessons for AI from the ad-tech era: ‘We’re living in a memory-less world’
Experts reflect how the failures of social media and online advertising can help the industry improve the next era of innovation.
Ad position: web_bfu