Worth Reading: For Facebook, Mobile Ads Aren’t Enough

Last week DIGIDAY’s Mike Shields wrote about how Facebook, with one of the most popular apps and mobile sites, doesn’t run mobile ads.
Ben Kunz, director of strategic planning at Mediassociates, thinks the reason has little to do with advertising. In his view, Kunz is after a far larger market than just the mobile ad business. It wants nothing less than to compete with Apple, Google, American Express and other giants to become the mobile wallet.
Facebook has a choice: It could clutter up its tiny mobile interface with ads, potentially turning off mobile users, or it could include a new beneficial service that helps users make payments with cell phones, while charging an invisible, small slice to merchants. Hmm. Which would you Like?
There’s no doubt Facebook faces many directions it can go with its massive and engaged user base. With its fledgling virtual currency, it might just be after a much larger prize than cracking the code on mobile ads.

More in Media

NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory

Day two of IAB’s NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities.

The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers

The New York Times’ sports site The Athletic is about to hit 3 million total newsletter subscribers. It plans to raise ad prices as as a result of this nearly 20% year over year increase.

NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories

Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers.