What Digital Ad Sellers Make

For all the talk of the age of the machines, advertising is still a business driven by direct sales. Ask any publisher, and you’ll hear that its sales force is absolutely critical to its business success.

That’s why digital advertising sales people, despite all the talk of automation, still earn top dollar. A survey of more than 1,500 conducted by Digiday and SellerCrowd revealed that the median salary for a digital media sales person is $175,000. Those with one to three years under their belts make a median of $115,000. Those with seven to nine years make a median of $200,000.

It’s enough to make the lowly ad buyer toiling for peanuts at a media agency to not feel too guilty about those gift cards and custom jeans. It’s enough to make journalists wonder if they have closing skills.

The biggest bucks still come from portals, where sellers reported a median compensation of $200,000. Platforms and ad tech companies were next with $180,000. Those at rep firms have to scrape by at a median of $157,000.

Ad sellers have aggressive goals to meet for all that dough. The median of sales goals for 2013 is $2.5 million, a sharp increase from the $2 million reported as the median for 2012. Portals appear the most aggressive, expecting their sellers to bring in a median of $3.4 million.

In the eat-what-you-kill world of sales, commissions still reign supreme. Sellers reported commission ranges from $20,000 up to $145,000. Unsurprisingly, when asked to rate their happiness levels, sellers’ satisfaction pretty much exactly tracked with their commission levels.

For more information, see the full report on SellerCrowd, including breakdowns by format type sold, type and size of media company, and experience level of the seller. The survey was conducted of ad sellers who are verified through the SellerCrowd system via their LinkedIn credentials.

Image via Shutterstock


More in Media

NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory

Day two of IAB’s NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities.

The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers

The New York Times’ sports site The Athletic is about to hit 3 million total newsletter subscribers. It plans to raise ad prices as as a result of this nearly 20% year over year increase.

NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories

Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers.