Vodafone/Media Team OMD Compete for Top Contextual Ad Honor
Vodafone / Media Team OMD are using the power of contextual advertising to drive results. Click here to cast your vote for the winners of the 4th Annual Vibrant Awards, which recognize the best in contextual advertising. Votes must be tabulated by Oct. 27.
Vodafone, the Cell Phone Carrier, Repositions Itself to be a Communications & Technology Platform
Client/Agency: Vodafone/Media Team OMD
Campaign: HD TV Launch: Context Everywhere
Ad position: web_incontent_pos1
Campaign objective: Vodafone, one of the largest mobile phone providers in Europe, sought to reposition itself as the leading “all-in-one” supplier of consumer home connectivity and HDTV entertainment.
Contextual Strategy: With a new suite of products to release, Vodafone is using all four of Vibrant’s contextual products – Vibrant In-Text, Vibrant Display, Vibrant Bar and Vibrant Image – to deliver a German Media First “Context Everywhere” strategy. To help with repositioning, the brand owns the word “HDTV” wherever it appears within tech, entertainment and men’s lifestyle content.
Creative Execution: Each contextual product is leveraged differently to achieve overall campaign objectives: Vibrant In-Text features a humorous video that demonstrates Vodafone’s commitment to innovation; Vibrant Display targets entertainment content to encourage people to switch to Vodafone; Vibrant Ad Bar features search functionality to drive consumers to its HDTV website to learn more; Vibrant Image appears on relevant entertainment images to further align Vodafone with high def and entertainment.
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Media Briefing: Why publishers hope chatbots will be the latest retention tool
This week’s Media Briefing looks into why publishers are building their own artificial intelligence-powered chatbots. Publishers hope chatbots will be the latest retention tool As part of publishers’ integration of generative AI technology into their editorial and business operations, publishers are developing and launching chatbots on their websites. Ad rendering preventing in stagingAd position: web_incontent_pos1 […]
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However, Fitzco’s research “has consistently shown that environmental issues and sustainability are important topics to younger skewing audiences. The focus on social, along with visual representation of data, aligns with the type of content a younger audience consumes,” she said. Joyce, on the other hand, said interest in sustainability content from advertisers and consumers “has […]
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This is a Digioh Test
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Ad position: web_bfu