Video: WTF is TLDR?

For the past six weeks, Digiday has experimented with a new way for people to get our content.

There’s the regular version of stories, typically clocking in at 500-800 words, and then there’s the 70-to 80-word TLDR version.

The idea is that in a media world rapidly shifting to mobile devices, news content hasn’t done enough to change to fit new behavior patterns. This was a topic that came up in a recent podcast we recorded with Kevin Delaney, president and editor-in-chief of Quartz, who decried the tyranny of the 800-word article, a relic from newspapers.

In order to demystify TLDR — it stands for “too long; didn’t read” — we asked Hannah Yi, our new video producer, to find out if the denizens of New York knew what TLDR stands for. Here’s what we learned.

WTF is TLDR? from Digiday on Vimeo.

https://staging.digiday.com/?p=119033

More in Media

YouTube is under fire again, this time over child protection

Adalytics Research asks, ‘Are YouTube advertisers inadvertently harvesting data from millions of children?’

Illustration of a puzzle that spells out the word 'media.'

Media Briefing: Publishers pump up per-subscriber revenue amid ad revenue declines

Publishers’ Q2 earnings reveal digital advertising is still in a tight spot, but digital subscriptions are picking up steam.

Lessons for AI from the ad-tech era: ‘We’re living in a memory-less world’

Experts reflect how the failures of social media and online advertising can help the industry improve the next era of innovation.