Even the most old-school bastions of traditional journalism are changing rapidly. Time.com managing editor Jim Frederick oversees a breaking news operation that pumps out 180 pieces of content per day. In order to handle the flood, Federick employs analytics to determine what’s popping and what’s fizzling. He sat down with Digiday senior editor Mike Shields to talk about how Time is changing and why he’d never work for AOL.
More in Media
NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory
Day two of IAB’s NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities.
The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers
The New York Times’ sports site The Athletic is about to hit 3 million total newsletter subscribers. It plans to raise ad prices as as a result of this nearly 20% year over year increase.
NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories
Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers.
Ad position: web_bfu