Andy Fisher, global data & analytics director, Starcom Mediavest, is a pro-data guy. But he’s not afraid to get a little cranky when it comes the digital media business’ love affair with impenetrable acronyms and direct response-centric thinking. At Digiday’s Data Management Summit in Deer Valley, Utah, Fisher was outspoken about the need for the number-crunching side of the digital media business to better recognize and cater to the minds of big traditional brands. Among his more memorable quotes were “this industry has missed the boat on a large number of tools that brand advertisers needs” and direct-response measurement that has driven this industry, and that just isn’t that relevant to brand advertisers.” He sat for a brief on the spot interview with Digiday on Tuesday.
More in Media
Adalytics Research asks, ‘Are YouTube advertisers inadvertently harvesting data from millions of children?’
Publishers’ Q2 earnings reveal digital advertising is still in a tight spot, but digital subscriptions are picking up steam.
Experts reflect how the failures of social media and online advertising can help the industry improve the next era of innovation.
Ad position: web_bfu