Video advertising technology company YuMe has revamped its video ad publishing platform and is releasing its “relevance engine”, part of the ACE for Publishers 3.0 suite. While behavioral targeting for display is an ad industry staple, video ad targeting has taken hold only in the last few years. According to comScore’s Video Metrix, 170 million consumers are watching online video content each month, with 1.7 billion minutes being spent watching video ads. YuMe’s platform aims to tap in to advertisers’ growing awareness of the format with features that go beyond YuMe’s previous offerings.
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Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
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