Twitter wants to trademark the word ‘subtweet’

We all subtweet, but Twitter wants to take ownership of it.

The social network has filed papers to trademark the word “subtweet,” according to a Oct. 30 filing first noticed by Politico media editor Alex Weprin. For those unfamiliar with subtweeting, it’s when a Twitter user shades another without explicitly stating their name or handle. It’s the modern equivalent of talking behind a person’s back.

The term, used since at least 2013, is a quirk within the community and has spawned explainers, memes and think pieces.

It’s even made its way into the mainstream as a way to describe someone calling out another person without naming them, as seen in this recent Washington Post story titled “Bernie Sanders’s speech Saturday was one long subtweet of Hillary Clinton,” even though it didn’t happen on Twitter.

“When you need to protect your namespace from people who would misuse it. #keepingit100,” a Twitter spokesman told Digiday.

It’s likely that Twitter doesn’t plan to do anything with it; rather it’s seeking protection for it so rival social networks can’t hijack it. In the past, Twitter has filed a trademark for the words tweetstorm, tweet, retweet and hashflag, also to protect their identity. (They were successful with hashflag; the others are still under review.)

More in Media

YouTube is under fire again, this time over child protection

Adalytics Research asks, ‘Are YouTube advertisers inadvertently harvesting data from millions of children?’

Illustration of a puzzle that spells out the word 'media.'

Media Briefing: Publishers pump up per-subscriber revenue amid ad revenue declines

Publishers’ Q2 earnings reveal digital advertising is still in a tight spot, but digital subscriptions are picking up steam.

Lessons for AI from the ad-tech era: ‘We’re living in a memory-less world’

Experts reflect how the failures of social media and online advertising can help the industry improve the next era of innovation.