Twitter reacts: Google to restructure as a new company called Alphabet

Google just re-invented the Alphabet.

The Silicon Valley giant unexpectedly announced a massive restructuring effort that includes forming a new umbrella company, called Alphabet, to house its suite of organizations. On its newly launched website (accessible at abc.xyc, obviously), former Google CEO and now Alphabet CEO Larry Page said the transition will make the companies “cleaner and more accountable.”

Besides Google, the new parent company owns its research arm Calico, X labs, Ventures and the drone-delivery unit Wing — just to name a few. Google cofounder Sergey Brin will be Alphabet’s president while Sundar Pichai, who led Google’s Android, Chrome and Apps, will become Google’s new CEO.

Finally, Google stock will transform into Alphabet stock. Confused? So is everyone on Twitter. Here’s how it went down:

Quite a few people made the joke that Google is rebranding to the similarly named cereal:

Others figured out that Google is close to owning a product with each of the 26 letters:

And then came the logo recreations:

Politico editor Alex Weprin discovered a weird tie-in with HBO’s “Silicon Valley”:

And then there were the memes and jokes:

Poor Chris Andrikanich, the owner of @alphabet on Twitter, didn’t expect this today:

Lastly, remember these guys?

More in Media

YouTube is under fire again, this time over child protection

Adalytics Research asks, ‘Are YouTube advertisers inadvertently harvesting data from millions of children?’

Illustration of a puzzle that spells out the word 'media.'

Media Briefing: Publishers pump up per-subscriber revenue amid ad revenue declines

Publishers’ Q2 earnings reveal digital advertising is still in a tight spot, but digital subscriptions are picking up steam.

Lessons for AI from the ad-tech era: ‘We’re living in a memory-less world’

Experts reflect how the failures of social media and online advertising can help the industry improve the next era of innovation.