Sliding into people’s direct messages on Twitter just got a whole lot easier.
Twitter announced today that it’s increasing the character limit from 140 to 10,000 on direct messages making it finally useful for communicating coherent thoughts and making it a formidable competitor to Facebook Messenger and WhatsApp.
The feature begins rolling out today and will be available for all over the next few weeks. The 140-character limit, however, remains for public tweets.
Twitter made this GIF announcing the change. This person sounds stressed!
Twitter claims to have a competitive advantage over Facebook and other chat apps because the public stream provides “amazing content” such as “memes, news and movements” that propels people to want to discuss it privately, product manager Sachin Agarwal told the Guardian.
The pivot proves that Twitter is still trying to figure out what it is as its latest earnings show that user growth has stalled. With the practically unlimited character limit, its approach appears to be angling it as a chat app, but it’s not going to abandon its public stream anytime soon.
Direct messages have largely been ignored until recently as Twitter finally offered improvements, including the ability to send links, other tweets, videos, emojis and the ability to initiate group chats. When co-founder Jack Dorsey first ran the company, the Wall Street Journal reports that he didn’t focus on the feature because it didn’t have ads.
When asked by Digiday if ads were coming to direct messages, Twitter said it doesn’t comment on future plans or “things that we may or may not be building or have ever thought about building.” So, probably not — for now, at least.
The Washington Post invests in climate coverage as its team expands to over 30 journalists
The Post's climate team continues to expand as the publisher makes big bets on the beat drawing younger audiences.
Inside one media company’s strategy to monetize the Fifa World Cup
Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining.
Publishers continue to evaluate cost-cutting in Q4, with economic and budgetary pressures mounting
The wave of cost-cutting measures in Q3 is still flowing into Q4, with publishers under pressure to keep expenses down at a time of continuing economic uncertainty and budget planning.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Member ExclusiveMedia Briefing: Publishers’ Q3 earnings reports show promise, but not without sacrifice
Publishers' third quarter earning reports are in.
A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft’s Xandr
As Xandr shuts down its Clypd platform, datafuelX's M3 SaaS product aims to solve some of the multi-currency, multi-platform problems with investing in convergent TV today.