The history of silent film Instagrammed

The Toronto Silent Film Festival has found a novel, tech-savvy way to market the old-timey medium: It ha turned its Instagram feed into a multimedia timeline about the history of silent film.

The festival accomplished this by somewhat literally turning Instagram on its ear. Instagram is designed for vertical scrolling. Users typically view Intsgram photos and videos by swiping up and down on their phones. So in order to mimic the feel of a timeline, the Toronto Film Festival, TSFF2014 on Instagram, rotated all of its images and videos 90 degrees clockwise and instructed visitors to turn their phones sideways and scroll horizontally. The project was completed last week and attracted more than 1,500 followers as of Monday afternoon.

It’s an inventive use of Instagram, especially considering the film festival’s website is relatively crude. The festival kicks off on Apr. 3 with a showing of “The Wind” (1928).

Videos of silent film legend Charlie Chaplin are sprinkled throughout the timeline. While there’s no need for headphones when viewing the timeline on Instagram’s mobile app, the video below does include sound.

More in Media

YouTube is under fire again, this time over child protection

Adalytics Research asks, ‘Are YouTube advertisers inadvertently harvesting data from millions of children?’

Illustration of a puzzle that spells out the word 'media.'

Media Briefing: Publishers pump up per-subscriber revenue amid ad revenue declines

Publishers’ Q2 earnings reveal digital advertising is still in a tight spot, but digital subscriptions are picking up steam.

Lessons for AI from the ad-tech era: ‘We’re living in a memory-less world’

Experts reflect how the failures of social media and online advertising can help the industry improve the next era of innovation.