Assistant Attorney General Bridget Asay argued on Tuesday that data vendors should have to request permission from doctors to access anonymous data that they have provided to pharmacists. Justice Scalia and Chief Justice Roberts, in an often hilarious back and forth, argued that Vermont simply wanted to block marketers from using data to fine-tune campaigns directed at doctors, so that generic drugs, which are cheaper for the State of Vermont to pay for, would have a fighting chance over big brand names.
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