Coupon Craze: Everyone wants to get a good deal; we live in a coupon, daily deals age, and mobile marketers are ready to take advantage of this by developing more ways to get coupons to customers and ways for customers to redeem these discounts from merchants. AdAge
Bunny Ears for iPad: It’s official: Playboy uncensored is coming to an iPad near you, May 18. Hef tweeted the new himself. The question is whether or not it will be sold through the Apple App store, which does not allow porn. Techland
Ad position: web_incontent_pos1
NFC Now: Google has teamed up with Foursquare to make near field communication check-ins possible via poster at Google’s annual I/O conference. Cool. You just need a phone that has NFC capabilities, then you just hold your phone up to one of the Foursquare posters, which will have NFC chips embedded in them, and then you will be checked-in. TechCrunch
Google is Hiring: It looks like Google wants to get its mobile wallet payment system for Android devices up and running sooner rather than later. Google has begun actively recruiting for a new person to head the marketing of its mobile wallet and offers division. TNW
Ad position: web_incontent_pos2
Cydia Search: Planet-iPhones’ new app Cydia Search lets owners of jailbroken devices search for jailbroken apps on the infamous Cydia Store. Endgadget
More in Media
NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory
Day two of IAB’s NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities.
The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers
The New York Times’ sports site The Athletic is about to hit 3 million total newsletter subscribers. It plans to raise ad prices as as a result of this nearly 20% year over year increase.
NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories
Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers.
Ad position: web_bfu