A recent study shows that women like to cyberstalk ex-boyfriends via Facebook. (Not sure we needed a study to point that out, but OK). So guys, maybe don’t use any check-in features on Facebook unless you want your crazy ex-girlfriends to know where you are…. We see you. Jk, LOL. Xoxo. ;-) Daily Mail
In other creepy lady news, did you know that there is a genre of YouTube videos devoted to women showing their pregnancy test results? Yes, it exists, and it’s another example of how people have no boundaries anymore thanks to technology. Nothing is too intimate to share with the world, not even peeing on a stick and finding out you’ve got a bun in the oven. Slate
Tuesday’s Tumblr is fatty and delicious: It’s All About the Bacon
Making fun of hipsters is a really tired trend. Really, it’s just soooo over, but at least this attempt has a cute dog in it. Urlesque
I saw this Sun Drop commercial for the first time this past weekend and was confused at first. I had never heard of Sun Drop soda before, and Snoop Dogg’s “Drop Like It’s Hot” was playing while a dorky white girl wearing Napolean Dynamite-esque workout attire was “dancing,” so naturally I thought it was a spoof. Apparently Sun Drop is a real soda and has been around for a long time (news to me), and this new commercial was produced by MTV Scratch (hence the headband around forehead look) and as part of the soda’s first national launch. I guess people like it because it’s getting a lot of views on YouTube. Check it out for yourself. AdFreak
The Washington Post invests in climate coverage as its team expands to over 30 journalists
The Post's climate team continues to expand as the publisher makes big bets on the beat drawing younger audiences.
Inside one media company’s strategy to monetize the Fifa World Cup
Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining.
Publishers continue to evaluate cost-cutting in Q4, with economic and budgetary pressures mounting
The wave of cost-cutting measures in Q3 is still flowing into Q4, with publishers under pressure to keep expenses down at a time of continuing economic uncertainty and budget planning.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Member ExclusiveMedia Briefing: Publishers’ Q3 earnings reports show promise, but not without sacrifice
Publishers' third quarter earning reports are in.
A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft’s Xandr
As Xandr shuts down its Clypd platform, datafuelX's M3 SaaS product aims to solve some of the multi-currency, multi-platform problems with investing in convergent TV today.