The Facebook Birthday Effect

FB Birthday Barrage: There’s nothing like a birthday to bring oddballs out of the woodwork on Facebook. Your wall quickly fills with well-wishes from those close to you and those you only vaguely know at all. It’s a nice but empty gesture. It was a funny coincidence that this article by Slate’s David Plotz, “My Fake Facebook Birthdays: What happened when I celebrated my Facebook birthday on July 11. And July 25. And July 28” was published this week, on my birthday. I did indeed experience the FB Birthday posts barrage. I did not, however, as Plotz did, then change my birthday on Facebook two more times to see if people still posted birthday messages on my new fake birthdays. The results of Plotz’s little FB birthday social experiment are at once comical (there were many “repeat-greeters”), sad (there were many “repeat-greeters”), and, I guess, a little reassuring (some of his actual friends knew his real birthday and paid enough attention to his FB activity to call him out on his prank). P.S., thanks everyone for all of the birthday wishes!! Slate

Browser IQ Hoax: Sorry all of you Internet Explorer users, you aren’t stupid after all. As it turns out, that study (which we and many other media outlets covered) about the correlation between the browser you use and your IQ was actually a hoax. It is not clear whether or not the company that released the research, ApTiquant, actually exists; its website was only created within the past month and its staff images were copied from a real business in Paris’ site. Sketchy. So anyway, we’re not going to judge you anymore, Internet Explorer fans; and Chrome and Opera users, you can stop feeling superior. BBC

Twitter Singles: To all you single ladies, Diana Adams wants to help you meet the man of your dreams — on Twitter, because bursts of 140 characters or less is a really great way to get to know someone. To that end, Diana has put together this lovely list of 30 eligible Twitter bachelors. She is very passionate about this cause. As she explains, “It is my greatest wish that perhaps this will spark a fun evening spent with Twitter friends, a romantic dinner for two, or even a lifelong partnership. You never know, right?” Bit Rebels

Tumblr of the Day: They can’t help it, they just look kind of funny. Dads on Vacation

Video of the Day: Marine Mariachi

https://staging.digiday.com/?p=2885

More in Media

YouTube is under fire again, this time over child protection

Adalytics Research asks, ‘Are YouTube advertisers inadvertently harvesting data from millions of children?’

Illustration of a puzzle that spells out the word 'media.'

Media Briefing: Publishers pump up per-subscriber revenue amid ad revenue declines

Publishers’ Q2 earnings reveal digital advertising is still in a tight spot, but digital subscriptions are picking up steam.

Lessons for AI from the ad-tech era: ‘We’re living in a memory-less world’

Experts reflect how the failures of social media and online advertising can help the industry improve the next era of innovation.