The media and marketing industries seem to be approaching another inflection point. The delta variant is beginning to put the brakes on the return to normal that had been underway since the start of the year fast 300 loan. That makes mid-August — already a typically slower part of the year — an opportune time to catch up on the top trends of the ever-changing moment.
In this week’s Digiday Podcast, co-hosts Kayleigh Barber and Tim Peterson talk about the delta that marketers and media companies are finding themselves in. Spring’s stability has given way to a summer of uncertainty, cracking open the question of how businesses will fare in the fall. Fortunately, the swings of the past year and a half has positioned companies well for this state of flux.
The conversation spans the status of companies’ plans to return to the office and host in-person events, the Cheap Cartier Replica advertising rebound that businesses have experienced this year, how companies continue to build up their commerce businesses, publishers’ shifting subscription strategies as retention becomes the priority and the latest wave of media consolidation.
Here are a few highlights from the conversation, which have been edited for length and clarity.
Office return plans postponed
Peterson: Someone I was talking to this morning was saying that their company probably isn’t going to return until January at this point. They had originally been looking at September. Someone else I was talking to yesterday was saying they have a betting pool at their company on when they’re going to return and that they’re looking at November, but the Cartier Replica Watches smart money is on January.
Impact on productivity
Barber: Once people do go back to an office, I think they’re going to be way more likely to sign off at six at the latest and walk out and not touch their laptops again. So from that end of productivity, it could potentially behoove publishers and other companies to not send their employees or force them back into an office, just because they might be working more hours if they don’t have a commute. I know personally I’ve been doing that.
Peterson: Companies are putting out their second-quarter earnings reports. Netflix reported they actually lost subscribers in the U.S. and Canada. Roku saw a drop in the amount of time people spent streaming video on its connected TV platform. That seems to align with people getting vaccinated and being able to travel and return to life again. It’s not like people are going to stop watching TV. But the Cartier Replica same way that there was a streaming spike in the spring of 2020, it also seems like there’s the inversion this year.
The supply chain reaction
Barber: You have places in the world that had issues with supply chains and manufacturing that had implications on retailers and Amazon, which then trickles down to have impacts on commerce businesses for publishers список кредитных карт онлайн. So if places like India — which had been struggling for so long with COVID and was still very hard hit even when the U.S. was getting vaccinations and is still struggling — it’s hard to say if those types of manufacturing facilities continue to struggle or are continuously hit, is that going to impact U.S.-based commerce businesses again?
The Washington Post invests in climate coverage as its team expands to over 30 journalists
The Post's climate team continues to expand as the publisher makes big bets on the beat drawing younger audiences.
Inside one media company’s strategy to monetize the Fifa World Cup
Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining.
Member ExclusiveMedia Briefing: Publishers’ Q3 earnings reports show promise, but not without sacrifice
Publishers' third quarter earning reports are in.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Publishers continue to evaluate cost-cutting in Q4, with economic and budgetary pressures mounting
The wave of cost-cutting measures in Q3 is still flowing into Q4, with publishers under pressure to keep expenses down at a time of continuing economic uncertainty and budget planning.
A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft’s Xandr
As Xandr shuts down its Clypd platform, datafuelX's M3 SaaS product aims to solve some of the multi-currency, multi-platform problems with investing in convergent TV today.