Social media conference Pivotcon is taking place in New York this week and giving rise to plenty of perplexing quotes and tweets. Here’s some of our favorites:
“Recognizing the nuances of media moments is important in today’s digital space.” Nick Law, chief creative officer, R/GA. (Via @Mr_McFly)
“Social isn’t about marketing or PR. It’s about everything. ” Jonatahan Becher, CMO, SAP. (Via @WordWhacker)
“When social media is about ROI & not about being social and interacting with fans, your social strategy is failing.” (@FashionweekNYC)
“A tweet isn’t just 140 characters – it’s 30 data points.” (@AmyVernon)
Ad position: web_incontent_pos1
“Desktop may not be dead, but it’s on life support.” Jeff French, CEO, LoudDoor (Via @KBwrote)
Image via Shutterstock
More in Media
NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory
Day two of IAB’s NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities.
The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers
The New York Times’ sports site The Athletic is about to hit 3 million total newsletter subscribers. It plans to raise ad prices as as a result of this nearly 20% year over year increase.
NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories
Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers.
Ad position: web_bfu