- 57 percent report the adoption of inbound marketing methods (personalized targeting/messaging) in their web channels.
- 92 percent of marketers appreciate the value and importance of web data, yet half or less apply that data to customer analysis and marketing campaigns. Less than a third of those who do use web data believe that their efforts are very effective.
- Social media remains the reigning champion among emerging marketing channels, leading the way with 53 percent current usage. “marketers’ enthusiasm is burning less brightly than last year,” the report states. “This suggests that we have passed the peak of inflated expectations and are focused on finding the value that social channels can yield.”
- 43 percent of respondents say they currently use mobile marketing methods with another 23% planning to do so within a year.
More in Media
Adalytics Research asks, ‘Are YouTube advertisers inadvertently harvesting data from millions of children?’
Publishers’ Q2 earnings reveal digital advertising is still in a tight spot, but digital subscriptions are picking up steam.
Experts reflect how the failures of social media and online advertising can help the industry improve the next era of innovation.
Ad position: web_bfu