Apple is on an incredible roll with its mobile products, but Google is piecing together a formidable rival with the Android platform. The difference in approaches comes down to control. Apple, notoriously control freaks, have a relatively closed operating system while there are dozens of permutations of Android. In the history of the Internet, open has nearly always trumped closed. Will that be the case here? It looks that way, judging by a report released by Nielsen on smartphone use. But it depends on how you work the numbers. Android’s overall share of the market is higher than iPhone and BlackBerry, but Android’s chunk is split among several handset makers. Apple CEO Steve Jobs is betting consumers have little interest in that type of fragmentation.
More in Media
NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory
Day two of IAB’s NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities.
The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers
The New York Times’ sports site The Athletic is about to hit 3 million total newsletter subscribers. It plans to raise ad prices as as a result of this nearly 20% year over year increase.
NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories
Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers.
Ad position: web_bfu