Social Media Skills Can Get You in to College

Social Media Literacy: The college-application process is already stressful enough with all of the essays to write and forms to fill out. But it may now become even more stressful as, it turns out, colleges are also looking at prospective students’ social media presence — no, not just to check for red flags that could affect acceptance like racist remarks or drug-related pictures, but to get a sense of students’ digital media literacy and their “personal brand.” According to The Daily Dot, some colleges and universities are recognizing the importance of digital media skills in today’s digital world and are encouraging admissions officers to look at applicants’ social media activity as a positive resource, one that can be used to assess applicants’ digital competency. So if you are in high school now, start building up your Twitter followers and post insightful content on Facebook now! Your college of choice may recognize your social media prowess as a real advantage over other applicants. The Daily Dot

Ms. Siri: Of course Apple chose a woman’s voice for its new AI personal assistant Siri (a Norwegian woman’s name). It seems that society can’t shake the traditional gender-role image of the personal assistant as a woman’s job. As this Atlantic article points out, most technology that involves disembodied voices uses a female voice — think of your voicemail inbox, Julie the Amtrak lady, your GPS, most automated answering services, all ladies. As the article posits, this gender-role stereotype is precisely why Apple chose to make Siri a woman (in the U.S. at least). Sadly people are more familiar with and, therefore, more comfortable with a woman handling secretarial tasks. Case and point, I had never realized until I read this article that most service-related AI voices are female. Would I be alarmed or less satisfied with my GPS if it was a man’s voice telling me where to go? The Atlantic

Tweet of the Day: Obama wants you to drink beer — I mean “soda” — but only if it’s got this Joe Biden can holder on it (aka beer coozie). Politico

Tumblr of the Day: Maybe it’s time for cats to move over and share some of the meme fame with other animals. The Daily Bunny

Video of the Day: First there was the video of the schizophrenic man who was beaten to death by Fullerton police, and now there is this footage of police using excessive force against an Occupy Wall Street protester. Police need to check themselves, because everybody is watching now. BuzzFeed

More in Media

NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory

Day two of IAB’s NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities.

The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers

The New York Times’ sports site The Athletic is about to hit 3 million total newsletter subscribers. It plans to raise ad prices as as a result of this nearly 20% year over year increase.

NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories

Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers.